Few media trends have been as disruptive–and as opportune–as the rise of podcasting. Over the past decade, the audio space has transitioned to a mainstream powerhouse. This week alone, it was striking how the conversation has been all around me. So, why is audio thriving in today’s attention economy?

For many agencies, the hourly revenue model is getting old. The best shops don’t just execute tasks–they drive value. So, the work is underway now, modernizing pricing models that better align goals and compensation between client and agency. It’s a significant shift. And it has the power to transform the way we do business for the better.

Endearment has always been the goal for brands. And as our brands increasingly become more human, our ability to endear them to the world will be greater than ever before.

Your customers are more connected than ever before. And as a result are more informed, empowered, demanding, and discerning. Their expectations, preferences, and even values are shifting. The problem? We as an industry haven’t kept up.